Print PDF

HEINEKEN and Facebook announced a global partnership this week, which will see the two companies collaborate on digital campaigns for HEINEKEN’s brands around the world. The Heineken Facebook fan page is already counts 4.6 million adult users, more than any other beer brand.

The partnership demonstrates HEINEKEN’s on-going commitment to place its brands at the forefront of innovation and marketing excellence in the digital space through the creation of engaging and compelling content, designed for adult consumers.

Through this agreement, Facebook will provide HEINEKEN with a global marketing platform that reaches millions of people as well as access to Facebook’s deep expertise in building long-term relationships between brands and their audiences. The collaboration also provides HEINEKEN with access to Facebook’s latest products.

Alexis Nasard, Chief Commercial Officer at HEINEKEN said:  “As our adult consumers are increasingly spending more time on digital space and social media, it is important that our brands are active in this environment.  Our partnership with Facebook is another significant development in our communication strategy as we continue to look for innovative ways for our brands to ignite the digital conversation and connect with our consumers.”

Facebook provides a unique platform to share the brand’s creative award winning campaigns ‘The Entrance’ and ‘The Date’, and engage through its global sports sponsorship platforms – UEFA Champions League and the 2011 Rugby World Cup.